Adidas created a lot of “burst” mythology over the past two years, and it seems to have been out of the predicament of previous years’ performance, overtake UA and regain the second place in North America.
In fact, adidas never lack of good design, to say that it was so bleak early performance, perhaps with him did not grasp the market trend; and the strong rebound in the past two years, probably with the “sports and leisure wind” this trend related.
In recent years, dress, leisure, sports boundaries more and more blurred, casual wear and shoes with everywhere, is loaded with shoes is also a large number of star influx of people first demonstration, yes, whether it is formal or casual, more and more The more people like to wear sports shoes in non-sports occasions.
Obviously, the trend of the trend alone, to superstar for the era of fist products have passed, adidas has long been aware of this problem, in 2014, three gold shoes design, and for them in New York, Brooklyn, creative studio, Responsible for the design of professional sports and street culture integration products.
Although the first generation of ultra-boost design in the present seems to be more biased to sports shoes, but then has caused a lot of attention, and later boost series continues to expand, but also to make this series of value rise and then rise.
▲ ultra boost uncaged
▲ pure boost raw
▲ pure boost x by Stella McCartney
2015 popular high tubular series, known as the friendly version of the Y-3, indeed some of the same design on the wonderful, mixed Y-3 Qasa ninja shoes design elements spike a lot of people.
▲ tubular doom
▲ tubular defiant
Riding the sports and leisure wind, in fact, the past two years the sports brand sales were varying degrees of rise; just said to both professional sports, but also take into account the fashion, adidas do better.