YEEZY is just the “little brother” in the history of white shoes

This pair of YEEZY BOOST 350 V2 Cream White color lead to the summer near the white wave. And in the near future, the major brands have for the summer bleach new rally, destined for the trend of this summer with a touch of white.

You may think that small white shoes in addition to this pair of YEEZY BOOST 350 V2 are more cheap, you can responsibly tell you that you are wrong! It is undeniable in today’s YEEZY is every love of the friends want to have Dream shoes, but on White color, the white Yeezy can only be said that the history of shoes, “little brother”, today for you upside down (in front of friends installed a wave full of drops).

YEEZY POWERPHASE

YEEZY POWERPHASE is Kanye x adidas Calabasas co-branded in the common use of the series. To adidas 80’s classic tennis shoes Powerphase modeled, supplemented by all white color and gold CALABASAS font design, the overall simple and low-key. Priced only $ 120, on March 28 this year, officially landed yeezysupply.com sale, once the shelves will be sold out quickly. This is a more common price of the sale of civilians, due to the sale of scarce, the current market price has been in the 6000-8000 yuan.

Adidas Superstar 35th Anniversary Model 35

20015 adidas 35 anniversary for Superstar launched 35 pairs of special shoes, and the finale is the pair of Model 35. Classic shell head wrapped by the top Italian leather to car insurance way to shape the classic Superstar shoes, all by hand-made, even the same solid wood shoes. Respectively, in Los Angeles, New York, Tokyo, Berlin and Paris, five cities presented a 7 pairs, the world’s limited 35 pairs, is a pair of texture will be dedicated to the shoes.

The metal plate inside the box engraved 35 pairs of classic Superstar

From the shoebox to the accessories, all the gold details are made of 18K gold-plated

Nike Air Force 1 Lux 25th

Have the most expensive AF1 known as the Nike Air Force 1 Lux 25th is not like other shoes fried the so-called expensive, but the real sense of your expensive. The price is as high as ¥ 1599 yuan, the sale of two colors, respectively, by the python skin, crocodile skin to create (is really leather), made by the fine Italian handmade, two colors in China only a total of 12 pairs, The value is self-evident.

Maison Martin Margiela ‘FUTURE HIGH TOP’ SNEAKERS

The full name of the brand is “Martin Maggie Fashion House”, but we used to mention Martin Margiela (Martin Margiela). Martin Margiela, a well-known Belgian designer, has served as creative director of Hermès, although it is still low-key, but still difficult to resist his reputation in the global fashion design community.

“Future High Top” Sneakers by Kanye West, Usher, Justin Bieber and other celebrity celebrities sought after popular shoes, once in the Ins hot, born extraordinary High Top initial listing price of up to 520 pounds, was too hot , This section of white for some time to become a shoe is hard to find.

How Sneaker Bots Infiltrated YEEZY Boost 350 V2 Release

The award-winning shoe was West s Adidas Yeezy Boost 350.
(Courtesy of Adidas)

“(The 350s have) been a big hit across a wide swath of influencers, from sneakerheads to stars, fashionistas and also a wildly devoted public,” the magazine wrote.

The “All Day” rapper also launched a high-top model of the shoe four months earlier termed the Yeezy Boost 750s, which he debuted in the Grammy Awards.

“From the minute Kanye West unveiled the 750 high-tops to the Grammys, his Adidas sneakers are the most-coveted, most-talked-about, most-recognized shoes this yr,” the magazine additional.

As he recovers from exhaustion in hospital, Kanye West has obtained some very good news with all the most current version of his trainer flying off shelves close to the planet.

But thrifty entrepreneurs have wasted no time in spotting an opportunity to generate a speedy buck by promoting them for 1000’s of pounds on eBay.

Thousands of people have lined up outdoors retailers to the rapper’s new Yeezy Boost 350 V2 sneakers soon after they went on sale this week.

It is a much-needed fiscal boost for West immediately after he drastically cancelled 21 U.S. concerts final weekend, losing out on merchandising product sales.

This year he also went on Twitter to complain he was $53 million in debt.

Sure retailers (as with other non-YEEZY releases) have resorted to insisting that prospects dress in their sneakers out of the store. But a vast bulk of shops are not truly taking duty like they must be, some are even profiteering by charging for raffle tickets. Any retailer applying Shopify doesn’t stand a chance against people utilizing sneaker bots, and in some cases KITH was the target of a particular Racked editor’s viral tirade immediately after a web site malfunction.

all of these, Are marketing games

Experienced the sale of the NMD battle, I believe even an ordinary people are aware of one thing: the shoes may well be better, there is no topic is king. As for a shoe is hard to find YEEZY, it is every sale to us bombing, tyrants all kinds of headlines.

Have to say, adidas more and more will do behind the scenes, this model may have to start from stan smith.

1963 launched the classic tennis shoes stan smith, every few years must be renewed trend, half a century since the sale of more than 40 million pairs, adidas is fancy it classic design and fashion reincarnation ability.

So how did the adidas team work?

Adidas global marketing director said: This is a well-arranged three years of marketing activities.

The first thing they do is: stop production!

Adidas in 2010 began to stop stan smith, the purpose is to clear the market, the formation of scarcity, so that the latter part of the operation topic.

Emptying the market 3 years later, they find a luxury brand Céline creative director Phoebe Philo, itself is stan smith fans in the catwalk after the end of the show wearing this pair of small white shoes curtain call, both pocketed the eye, but also this pair of shoes Brought into the hi-end fashionable world.

After six months, adidas in all channels to do the promotion:

– as early as mid 2013 will be in twitter notice stan smith will return in 2014, first buried foreshadowed;

– the shoes to the fashion influx of people, stars: David Beckham couple, Phoebe Philo, Jeremy Scott, etc., to increase the exposure and celebrity effect;

– open a small amount of reservations, to seize the mentality of the owner of the rare, these people are very happy to share in the ins wearing photos;

All these, let stan smith in the social network continue to create the topic, continuous fermentation.


When everyone is discussing this pair of shoes, those who have a few red eyes, and this desire to accumulate to a certain extent:

BOOM!

Adidas on the 50th anniversary of the stan smith (July 2014) will be pre-sold in the various channels of paved goods, these looks very hi-end price of only $ 75 green tail small white shoes, instantly Causing a frenzy of buying tide.

▲ stan smith pop-up store

Lit the stan smith after the wave, adidas has not stopped.

It and more hi-end brand co-launched joint models, which sold the most Raf Simons joint price of $ 375, so that adidas with $ 75 classic to seize the market, after the headline, began to introduce more expensive Of the style to harvest the consumer’s wallet.

Stan smith also continue to introduce new design and joint models, once the heart you lose!

▲ stan smith by Raf Simons

It is not difficult to see that the NMD is also concocted.

NMD as early as 15 years in December there is a small amount of sale, then many stars received this pair of NMD, including our familiar Edison Chen and Eason Chan, star effect, media exposure, limited sale, these keywords together, The achievements of the March 17 NMD snapping up the event, this pair of shoes quickly into the public eye. Of course, in China, but also ultimately Putian’s “strong support.”

According to adidas released quarterly statements, only in the March 17 this year, NMD will be sold in the global 400,000 pairs!

Only 5 months in the past, adidas has been brewing new NMD R1 and XR1 listed.

This time the new one of the most vanguard of the past few days before Edison Chen in the instagram out of the luxury out of the box video NMD R1 Primeknit “Pitch Black”, the global limited 500 pairs.
▲ NMD XR1



This luxury set is named city utility equipment, with Rimowa suitcase, Porter nylon bag, Oral-B toothbrush and so on.

As for the price, has arrived almost equal to the sky of 30,000 yuan (¥ 19,999 – ¥ 30,999)!

And a shoe is difficult to find the YEEZY series of slightly different, although the same hunger marketing, but most of the shoes YEEZY series do not meet the public’s aesthetic vision, in other words, they are not so popular, born for niche market, Sell.

▲ YEEZY boost 350 v2

Kayne West’s own appeal and limited sales makes this series every sale comes with headlines, and then after the reseller reselling, the price turned several times is normal, in 2015 the most expensive sports shoes TOP 20 list, The top 10 was occupied by YEEZY 6.

▲ 2015 most expensive sports shoes TOP 20 list

Indeed, the sale of expensive is not equal to sell more, the final win or lose the marketing game or rely on numbers to speak.

Then look at their sales, no doubt, dominated the top three YEEZY series far off the competitors, Kayne West x adidas Originals fishing capacity is evident. However, Kan Ye’s own profit and no form looks ideal, which is a large part of the money actually flow to the shoes dealers.

So, adidas is also seeking to reach a closer partnership with Kanye, including the announcement of the new product line “adidas + KANYE WEST”, to be opened special stores. Guess this cooperation will be the main low-cost market, after all, kang Ye need to open up the mass market in exchange for sales.

▲ 2015 most expensive sports shoes TOP 20 sales list

Even half dead do not live
Reebok also began to recover

With the rebound of adidas, its brand Reebok also began to out of the year-end loss of the trough state, in the transition to fitness brand began to recover after the direction of the brand.

As for Reebok Classics is more and more to adidas Originals positioning development, fury series to become its sales explosion, frequently appear in the street shooting, walking in the streets of Hong Kong, the real head is not seen bow.
A cheering sound
Still undercurrent

Although adidas topic constantly, earnings equally good-looking, but in recent years, various sports brands have different degrees of rise, adidas still not happy too early

In particular, the heavy capital of the North American market (global share of 44%), even if the second back, and UA only two or three fight it, from the first big brother nike there is a long distance. Moreover, compared to the various fields in the flow of nike (basketball, track and field, tennis, fitness, etc.), adidas in addition to football field can hold outside, the other are poor performance.

Adidas another grasp is not good for the women’s sports market, with the designer Stella McCartney launched a series of cooperation, although beautiful, in the consumer market is applauded, but the higher price constraints of sales to further expand.

For the sports brand, the female market is in recent years with the movement, healthy lifestyle rising new growth point, adidas has not really opened the situation.
Save

Detail comparison chart between Adidas ultra boost and adidas ultra boost st

The first made such a post, I hope for this shoe has not yet started a friend, to provide some reference. Nonsense is not to say that the problem is straightforward.

Two pairs of ultra boost are pure black, 3m shoe body ultra boost itd and pure white 3m element of the ultra boost st, two pairs of shoes have a 3M element and the horse card outsole, so used to do the details of the contrast.

Two pairs of shoes, shoe box exactly the same, only the size of different, why the size of the different will be described later.

Shoe box liner, ITD is a classic black with BOOST marked backing paper, ST’s liner is a plain white paper, more disappointed.

Two shoes, the front of the photo, from the toe to see it relative to the ST’s toe more upturned, the upper ITD more flat than the ST.

With the preparation of Primeknit uppers, but ST in the upper side of a veneer to fix the toe, itd is inside the upper plus a layer of plastic-like stability of the film.

Shoes heel PTU size is different, ultra boos font visual sense is different, the heel of the handle material ITD texture is more thick, ST in the handle by adding the preparation of 3M.

Followed by the BOOST feel more solid ST some, in fact, really feel so not thick.

Two shoes side of the support is not the same, because ST shoes and tongue with split structure, so do not go to the traditional design of ultra boos, for the high heep is a gospel.

Stuper the preparation of the technology also joined the same as the toe ironing and ironing. But also the difference between the design and the ultra ultra-boost with the traditional design

St on the inside of ITD added a new stable technology ENERGIZED STABILITY, feels a bit like jelly rubber, compared to the traditional ultra boost should be some improvement in the end.

Both shoes are used in the German soles of the end of the horse and anti-torsion system Torsion System

Two shoes in the end of the difference is also great, st inside the black part feels hard, may be one of the factors affecting the foot feeling it

Two pairs of shoes to talk about my personal feelings, the appearance of I still like the traditional ultra boost on the kind of toe upturned sense of vision. Feet feel it’s boost feel more flexible, more resilient foot feeling, I do not know why st feet will be worse? Because the design of the shoe so the package is also slightly worse, these are benevolent see benevolent wise see things, on the size of these two pairs of shoes, I wear hook shoes are basically 42.5-43 between the normal foot type , Ultra boost Select 43 yards because the shoes slightly tight, in fact, if running 42.5 yards is also possible. Ultra boost st feeling shoe type than the ultra boost to relax some, wear more space in the foot, shoe code feel a little bit too large. So choose 42 yards. St Primeknit weaving than the traditional version of the shoe body inside a layer of fabric. Feels like the upper and lower layers, there is no traditional version of the hollow, the flexibility is also much worse, but joined a variety of weaving density to adapt to your foot type.
Want to say is almost these, I do not know whether to help like the ultra boost ready to start the JR. The whole article is to write side thinking, so there must be a lot of deficiencies, for the ultra boost on the basic technology is nothing to say I believe we are too familiar with the. Okay, it’s the last two pieces.

(PS: ultra boos itd on the lace is their own after the change, the original shoelace is ordinary black flat shoelaces)

How to arrange in groups well with adidas Yeezy Boost 350 V2 “Beluga”


Recent topics for the Yeezy 350 Boost V2 “Beluga” has been on sale, the official number of people in the Yeezy 350 compared to the last increase of 5 times! So you baby is not the lucky of it?


2017 New Year beginning, UltraBOOST series also accelerated the pace of conquest. The new adidas UltraBOOST 3.0 shoes this time with gray Primeknit upper and translucent shoelace system, can be described as low-key mature choice.

The new black silver color using Primeknit shoe body, both sides of the translucent Cage, followed by stents, UltraBOOST words and BOOST in the end are all black through, and the upper is silver tone showing UltraBOOST 3.0 unique texture details, Tonal shoelaces echo.

Earlier also exposed a new UltraBOOST 3.0 “Cream” color. From the figure can be seen, is still Primeknit shoe body, both sides of the three-line Cage and heel scrub with cream as the main tone, while the upper black lines are presented, such as sprinkled with chocolate chips like “delicious” White BOOST midsole and black rubber outsole.

UltraBOOST 3.0 series of successive release, you are still hesitant into which a color? Following the creation of Air Jordan 1 and Air Jordan 11 “Kung Hei Fat” special edition shoes, the two sides again this year to the Chinese New Year “auspicious words” as the theme, to create a new Air Jordan 4 “Kung Hei Fat Choi” custom suit, in addition to adult size shoes, but also increased the child’s special size to choose from, suitable for children aged 2-6.