Adidas lost a lot of money, not only because of ugly products

Adidas after 2015 may become more radical and open, but first of all to solve the conservative, slow response, product ugly and a series of direct impact on the number of earnings issues

 

If you think of the 1970s the streets of the United States young people are wearing three fake yeezys marked with three fake yeezys, Adidas now the situation is even more lonely. In 2014, Adidas lost to the North American market Under Armor, the first time fell to the third position. In the Chinese market, it is far less performance in recent years, New Balance eye-catching, in the brand appeal and the old rival Nike gap is also growing.

Annual stock fell 38%, single quarter of 140 million euros in huge losses, Adidas 2014 fiscal year report can be described as quite bad. “In 2014 we experienced ups and downs, and sales of all of our brands will grow in 2015.” After the annual report, CEO Herbert Hainer on March 26 Dayday activities, once again proposed an average annual revenue growth of 20% before 2020, the average annual net profit growth of 6% -9% target.

The 15-year old employee who worked for Adidas did not give a detailed plan of how to achieve this goal, but he might have been anxious. We see the latest Adidas breath launched 50 kinds of optional colors of the classic shell fake yeezys Superstar, Adidas will appear to become more radical and open.

Conservative, slow response, and the design is also Adidas has been criticized, but so far lost so much money, in the end because of what?

From the financial data to see how Adidas is going downhill

The fourth quarter of 2014, Adidas appeared a loss of up to 140 million euros – which is probably the equivalent of its headquarters, the German town of Heightsen Oulach residents in the past six months all the income.

This performance also dragged Adidas’s annual results: 490 million euros of net profit fell 37.7% year on year, even without considering goodwill write-down, also failed to reach 650 million euros of the annual target – if taken into account This goal is also lowered in mid-2014, it sounds even more serious.

Fortunately, the Group’s total revenue to maintain a weak upward trend, from 2013 to 14.03 billion euros rose to 14.434 billion euros in 2014, an increase of 2%. This is also a number of Adidas is more willing to discuss the number – benefit from the Brazil World Cup and the Champions League, in addition to the North American market, the company in 2014 the rest of the global regional markets have achieved sales growth.

But in the past 5 years, Adidas sales fluctuated, and did not have a beautiful growth curve. Profits are also declining as a whole: € 564 million in 2014, down from € 568 million in 2010.

Other sports brand is not the case

On Feb. 20, Nike also reported third-quarter results for fiscal year 2015: quarterly earnings rose 17% to 89 cents a share, with sales up 7% to $ 7.5 billion. CEO Mark Parker is still such a strong growth attributed to product innovation for the global trend of sports apparel and footwear lead.

Affected by this news, in the day before the release of earnings, Nike shares rose 4.8%, and even pulled its own S & P 500 index. Previously, Nike shares in November 28, 2014 hit a high of $ 99.76. If we compare Nike’s price chart with Adidas, we can see that the two companies have maintained a basically consistent growth trend, but after 2014, the share price gap is getting bigger and bigger.

In the North American market, has been raised is another fast growing brand Under Armor. After 18 consecutive months of revenue growth of more than 20%, it finally in the second half of 2014 beyond the Adidas, the US market has become the second largest sports brand. In 2014, Under Armor’s total revenue exceeded $ 3 billion, in the stock market, the brand also maintained twice the price increase in Nike.

And in the base camp in Adidas European market, occasionally will be used to compare the sports brand Puma (Puma) situation, but also from its parent company Kai Yun Group’s earnings in a glimpse of: 2014, Kai Yun Group total income Breaking 10 billion euros, of which Puma contributed 2.99 billion euros.

We have to look at the past: the past three years, Nike maintained an average profit margin of 10.07%, Under Armor 6.76%, Adidas only 4.26%, year on year sales growth rate, Adi’s performance is also no good where go with.

Adidas may encounter any problems?

Although to retain the world’s second brand status, but Adidas this company problems, may no longer be able to return to the golden age of the 1980s. In recent years, it has encountered a series of problems in the global market, perhaps from the German companies in the North American market, those strategic mistakes:

Marketing: Although it is also aware of the importance of the female market, but in general, Adidas is still the focus will be on the product presentation and sales channels of traditional companies, and Nike, Under Armor have been more and more emphasis on life Way brand attributes, and consumers to establish a closer and sustained interaction, such as Nike + caused by running fashion, Under Armor according to their professional emphasis on high-end sports experience.

Technology development: Adidas basically maintained with Nike and other brands almost the same technology new product development frequency, but in the key technologies such as Boost’s selling, it is far less than Nike introduced to consumers Flyknit as hard;

Player Sponsorship: Due to the field of deep plowing football for many years, Adidas know how to sponsor the most popular, most fans of the European team, and get some success. But it did not bring this shrewd to international races and athletes to sponsor, so the direct loss of a large number of potential consumers;

Shop design: Adidas has learned for the different types of customers and different preferences, to create the form of retail stores, compared to the previous brand rather than category breakdown of the model, which is a big step forward;

Trends grasp: from the earnings point of view, Adidas has begun to focus on the part of its emphasis on fashion, the design of several sub-brands, but far from the fashion trend of the overall layout of the United States, is still a disadvantage.

China’s stock market problems, Adidas is the focus of consideration?

Compared to the poor performance of the North American market, Adidas in the same highly competitive Greater China performed well: 2014, Adidas Greater China annual sales reached 1.811 billion euros (about 12.247 billion yuan), an increase of 10 %. This is also its Greater China since fiscal year 2010, the fifth consecutive year sales growth, the total increase of about 80%.

After the Beijing Olympic Games has been raised from the inventory problem, it seems no longer exist. At that time, Adidas to get the right to sponsor, invested 80 million to 100 million US dollars in costs, while creating a large number of theme products. But after the Olympic Games, unusually serious inventory problems make the company cash flow pressure, when the backlog of goods in the Adidas warehouse goods even up to billions of dollars. This decline has continued to 2010, and in 2009 closed more than 200 stores.

Ultimately to save Adidas Greater China performance, is a “2015” to the reform plan: through cooperation with the dealer, the user habits to track, and ultimately improve the order quantity and product sold out rate; the store planning to re-division , Pay more attention to the vast four to seven lines of the city market; relatively saturated in the market a second-tier cities, investment design sense of a stronger, more profitable sub-category stores.

But gradually rebound in sales, Adidas did not get the brand influence of the simultaneous growth. A comparative example is New Balance: With running as a new trend in the city, New Balance’s running fake yeezys have become a trendy single product for young Chinese consumers. From 2012 to 2014, New Balance in mainland China, the number of stores increased from 301 to more than 1,600, sales also reached two years in the three-digit growth by leaps and bounds, and even the same in the running fake yeezys The field of hard work for a few years Nike formed a threat.

As for the idea of ​​sponsoring large international events in the end Adidas (and always scratch the ball of Nike) have had any effect, we may wish to look at the relatively close to the London Olympics and the Brazil World Cup:

Sportswear and fake yeezys this thing, do not grasp the young people also say what the future

Whether Adidas or Nike, they all understand the importance of grasping the young people. The difference is that Adidas is still using the traditional method: looking for cool look spokesperson, or with the designer to launch a joint brand, to show the brand characteristics. And Yamamoto Yao Division, Stella McCartney co-launch co-brand, or choose non-athletes such as Eason Chan as a spokesperson, these practices in the Chinese market was very useful: it makes young consumers think, without three bars Adidas can also be counted as fashion , While the past three years, Greater China’s income growth is also largely from its clover, NEO and other sub-brand selling.

Nike’s thinking is more streamlining: by changing the way young people’s life, to influence their consumer behavior. Such as the sponsorship of marathons in China, the organization of people to participate in night running, to encourage people to record data through NIKE Running, and let your friends with the appropriate App in the running of your cheer.

But the more central issue is that Adidas has little new products for the new market – even if there is, leaving the impression of the market is not clear. Rely on the spokesperson, the market convincingly much smaller.

Look at the face of the times, you ugly really can not go

In the self-timer and social media so strong now, will be nice things to share to others become one of the most natural social behavior. However, the design of their own products, Adidas fake yeezys marketing director Eric Li Teke had a carved and accurate evaluation: “Adidas to high quality and durable brand reputation, but not charming.”

He mentioned that when the customer was given feedback on the product, the company’s staff had asked some children: “If someone wear Adidas to attend the party, where will they come and go?” The children gave the answer is very exciting: wearing Adidas fake yeezys boy will be mixed in the boy heap together to talk about girls, but wearing Nike fake yeezys are boys and girls together.

Compared to the product to design more and more dazzling colors, Adidas seems to be more willing to spend a lot of research on technology upgrades, such as upgrading their own high-tech running fake yeezys technology Boost, or the development of various types of sports data can be measured Wear sensor miCoach. And Nike’s technology is very “dominant”, such as directly reflected in the upper Flyknit, not only a new “technology”, is also a new design element. Shox technology early support column, or Air Max’s deliberately exposed a large area, is the same reason.

Adidas has also tried to change, such as the investor relationship after the launch of the 50-color fake yeezys. (But most of the users involved in the comment, unless the one-time to buy these 50 colors, otherwise they will die to choose difficult patients) to change their own products and design style, the most direct way is to dig the Nike designer The In September 2014, three Nike designers collective job-hopping Adidas, and triggered a lawsuit dispute.

 

Nike said in the indictment that the three designers have mastered the Nike in the next few weeks will launch all the design, materials and clothing concepts, as well as the sponsorship of the athletes and confidential financial information, Adidas will be expected in their own Factory copy of the future of Nike to do all the products.

Fashion or to seize the trend, the trend to select people

Adidas has also realized that far from the United States this trend to the development of the company will have much impact. After the 47-year-old American Eric Liedtke served as head of the global brand, some executives went to the office in Portland, including Paul Gaudio, the company’s global creative director. The future, more for the US market Adidas products will be put here to develop. (By the way, Portland is also headquartered by Nike.)

“The US market can reflect what kind of cool things in the popular, integration of sports and lifestyle, popular sports products, and is popular to Europe.” Former Adidas executives, the current Puma CEO Bjorn Gulden said The

“Wall Street Journal,” a recent report that in the 1970s, Adidas in the US market is far better than today’s Nike, the streets of young people are wearing fake yeezys with three bars logo. But in 1984, Adidas committed a seemingly fatal mistake: because of height problems, refused to sign the then still studying at the University of North Carolina, Michael Jordan.

Jordan will soon choose to sign Nike, while the latter is relying on his performance on the pitch, the product line more and more expansion, and ultimately in the 1990s to establish the company’s market position. In 2005, Adidas in the North American sports fake yeezys market share fell to about 10%, while Nike has risen to 35%.

Nike and Adidas in the field of basketball influence, but also from the number and quality of its contract players to see out: According to Business Insider statistics, currently signed with Adidas NBA star 70 people, to among the ranks of the top players rarely; Nike’s NBA star signed 283, the top players up to a dozen.

Under the trend, Adidas and Nike each created what “explosive” products

Basketball and running, but also Nike in recent years to produce “burst” the two most areas: NBA basketball players named Jordan, Kobe Bryant, James three product line enduring; and running field is Free, Air, Lunar, Vimeo And Flyknit and other sports technology test field, almost every product launch with marketing activities, can get consumers of all ages.

 

According to Adidas in the 2014 earnings report

YEEZY is just the “little brother” in the history of white shoes

This pair of YEEZY BOOST 350 V2 Cream White color lead to the summer near the white wave. And in the near future, the major brands have for the summer bleach new rally, destined for the trend of this summer with a touch of white.

You may think that small white shoes in addition to this pair of YEEZY BOOST 350 V2 are more cheap, you can responsibly tell you that you are wrong! It is undeniable in today’s YEEZY is every love of the friends want to have Dream shoes, but on White color, the white Yeezy can only be said that the history of shoes, “little brother”, today for you upside down (in front of friends installed a wave full of drops).

YEEZY POWERPHASE

YEEZY POWERPHASE is Kanye x adidas Calabasas co-branded in the common use of the series. To adidas 80’s classic tennis shoes Powerphase modeled, supplemented by all white color and gold CALABASAS font design, the overall simple and low-key. Priced only $ 120, on March 28 this year, officially landed yeezysupply.com sale, once the shelves will be sold out quickly. This is a more common price of the sale of civilians, due to the sale of scarce, the current market price has been in the 6000-8000 yuan.

Adidas Superstar 35th Anniversary Model 35

20015 adidas 35 anniversary for Superstar launched 35 pairs of special shoes, and the finale is the pair of Model 35. Classic shell head wrapped by the top Italian leather to car insurance way to shape the classic Superstar shoes, all by hand-made, even the same solid wood shoes. Respectively, in Los Angeles, New York, Tokyo, Berlin and Paris, five cities presented a 7 pairs, the world’s limited 35 pairs, is a pair of texture will be dedicated to the shoes.

The metal plate inside the box engraved 35 pairs of classic Superstar

From the shoebox to the accessories, all the gold details are made of 18K gold-plated

Nike Air Force 1 Lux 25th

Have the most expensive AF1 known as the Nike Air Force 1 Lux 25th is not like other shoes fried the so-called expensive, but the real sense of your expensive. The price is as high as ¥ 1599 yuan, the sale of two colors, respectively, by the python skin, crocodile skin to create (is really leather), made by the fine Italian handmade, two colors in China only a total of 12 pairs, The value is self-evident.

Maison Martin Margiela ‘FUTURE HIGH TOP’ SNEAKERS

The full name of the brand is “Martin Maggie Fashion House”, but we used to mention Martin Margiela (Martin Margiela). Martin Margiela, a well-known Belgian designer, has served as creative director of Hermès, although it is still low-key, but still difficult to resist his reputation in the global fashion design community.

“Future High Top” Sneakers by Kanye West, Usher, Justin Bieber and other celebrity celebrities sought after popular shoes, once in the Ins hot, born extraordinary High Top initial listing price of up to 520 pounds, was too hot , This section of white for some time to become a shoe is hard to find.

Introducing Adidas nice shoes

Will be wearing footwear on the streets to play the tide, Adidas do! Fine taste, we will find that the sports brand world-renowned Adidas an increasing number of fashionable. Style printing, attractive Leopard and also other components are widely introduced to Adidas footwear and clothing inside the design and style. Followed by, is actually a wave after wave of Adi fans. They will discuss the discussion from time for you to time: Adidas great shoes what, or what shoes are a lot more suitable for what style of pro to put on and so on. Soon after listening to, will give us many useful only! We may well also come to talk about some!

Adidas great shoes Crazy Light Increase Shoes basketball shoes

Adidas Crazy Light Boys Basketball Shoes D73980

Designed for the tough ball around the full impact in the ball to make, this men’s sports footwear both light and rapid design and style and eye-catching look. Created for the most swift players around the basketball court, followed by the use of increase ? foam, bring great power feedback and buffer protection functionality. 3D molded FITFRAME heel and ENERGYPLATE midfoot deliver lasting stability and support, though the breathable mesh upper with animal pattern printing creates an unparalleled look.

Adidas good footwear of the boost your run footwear

Adidas racing shoes M29746

The new endless power brings you an unprecedented operating knowledge. Are going to be a huge number of storage of power particles together, the standard running footwear lost power back for your every single step. Place on Enhance to break your operating limit, possess the energy to fight against the diversity of your atmosphere, irrespective of the cold and heat, can bring you beyond the imagination of soft cushioning and elastic efficiency. Complete speed all-round, convergence infinite power.

Adidas very good shoes zx flux series operating shoes

Adidas ZX FLUX Classic Shoes M21365

Original which means, is lastly self-beat, hold the pace of self, place aside the eyes of your surrounding and questioned the sound, do essentially the most genuine oneself. And loudly announced to the planet that “this is me”, I am proud of their very own! Adidas Originals grand launch of the latest operating shoes members – zx flux series. Whether it’s a distinctive contour design, or a selection of styles of selection, zx flux is different from any preceding Adidas operating shoes. Amazing leopard print, is actually a new breakthrough in style aesthetics.

Adidas good looking shoes for adidas neo casual shoes

Adidas NEO Ladies ‘s Casual Shoes F38599

Bid farewell for the summer time hot, usually do not hurry away! Adidas neo swept the streets swept the colorful casual shoes, low-heeled suede casual shoes might be accompanied by attractive colors, swept away the boring autumn. Additionally to the blue and white red 3 lines because the representative of your classic mix, much more both fresh and vitality from the key gray-blue color, soles and footwear with each other echoes. Specially female models, to rose red, sky blue, green along with other pink tone because the main line, with the combination can very easily show comfy style.

Adidas nice searching footwear with the superstar shell head

Adidas Originals Superstar Classic Shell Head Casual Footwear M20728

Was born in 1969 the superstar is still hot. Because of its appearance, rewrite the history of sports footwear. Multi-purpose superstar Baker head casual sports shoes readily available, in order that increasingly more young individuals willing to wear it in various occasions, sports shoes thus turn into part of the trend dress. Today, adidas superstar in adhering for the classic at the similar time, but in addition transformed into a genuine superstar!

Adidas nice footwear of adizero f50 messi soccer footwear

Adidas adizero f50 messi soccer footwear M17681

Legend of your adizero f50 messi football shoes, a symbol of 67 Champions League objectives, three cups, which belongs to Messi’s Champions League legend. Messi brought the trophy, Messi preferred city, Messi crown road milestone. By the legendary practice, Messi exclusive f50 Champions League boots have been debut, the new chapter may also be opened!

Seriously kind of a feast for the eyes of the feeling, just a little appreciation isn’t sufficient! Actually, Adidas good shoes you’ll find many it, we are going to have a period!

Yeezy Boost 750 sooner or later turn out to be a masterpiece!

Around the big final week, it really should be regarded as adidas Yeezy series within the final paragraph of a yeezy boost 750 colour within the flat sale, there is no expected hot, there’s no expected higher costs, Yeezy Boost 750 inadvertently have to change the dynasty.

Recall that the beginning of 2015 that the sale, ought to be regarded as Kaoyi adidas’s initially masterpiece, we face the new Yeezy UGG immediate sense, can not assist but cursed adidas misappropriating. Holding the attitude of adidas in the sale on the quantity appears to be really cautious, scarce volume in the sale from the day did not lead to adequate sensation, but when a month later, with all the stars continue to seem around the feet, the initial generation of Yeezy Boost 750 The market place price started to jump like a rocket class, these days, after you use 25,000 yuan can not come across a pair of new early replica yeezys 750, will often lament the fashion is always early step.

Promptly following the finish of 2015, adidas released the second color of your Yeezy Boost 750. All black colour tends to make the whole shoe develop into far more street sense. As well as the initial time for you to join the girls size makes the entire shoe in the industry a lot more sought after. The size on the day to sell women’s footwear quickly break the 20,000 yuan mark, which became a lot of single guys to identify the regular of white Fu Mei. These days, though this section with the cheap yeezy  750 boost value is far much less sturdy than that year, but nonetheless the world’s biggest total sales of a colour.

2016’s first adidas yeezys 750 making use of the luminous outsole, but unfortunately the present economic deterioration led to the shoe market place downturn, plus summer season is not wearing a good season for yeezy 750 boost. So the appearance of luminous yeezy boost 750 from the starting was doomed to become a tragedy. adidas yeezy 750 loss may perhaps be inevitable, gray outsole just happens to be at that point in time only.

The recent chocolate color 750 has also been high hopes. Kanye street comparison “beggars” colour habits in this color around the efficiency was a lot more obvious, the cost is close to all four from the lowest degree of colour, in order that for the dream to begin knockoff yeezys 750 good friends, the chocolate colour is undoubtedly really Good decision.

Lately came the news, fake yeezys 750 might be renamed inside the next colour, yeezy boost 750 V2 will become the new name of this series.

Experienced so crazy in the starting, but unexpectedly toward the finish in the plain, how many years later you might miss the first generation of Yeezy Boost 750?

Again and again explosion models of adidas,what exactly of routines behind is it?

Adidas created a lot of “burst” mythology over the past two years, and it seems to have been out of the predicament of previous years’ performance, overtake UA and regain the second place in North America.

So, take a look at the adidas team in order to turn the tide are doing what?


This time,
Adidas finally stepped on the rhythm

In fact, adidas never lack of good design, to say that it was so bleak early performance, perhaps with him did not grasp the market trend; and the strong rebound in the past two years, probably with the “sports and leisure wind” this trend related.

In recent years, dress, leisure, sports boundaries more and more blurred, casual wear and shoes with everywhere, is loaded with shoes is also a large number of star influx of people first demonstration, yes, whether it is formal or casual, more and more The more people like to wear sports shoes in non-sports occasions.

Obviously, the trend of the trend alone, to superstar for the era of fist products have passed, adidas has long been aware of this problem, in 2014, three gold shoes design, and for them in New York, Brooklyn, creative studio, Responsible for the design of professional sports and street culture integration products.

The boost series can be called the beginning of the integration of sports and street, redefine the hearts of consumers to understand the original running shoes.


▲ ultra boost

Although the first generation of ultra-boost design in the present seems to be more biased to sports shoes, but then has caused a lot of attention, and later boost series continues to expand, but also to make this series of value rise and then rise.

▲ ultra boost uncaged

▲ pure boost raw

▲ pure boost x by Stella McCartney

If you buy the boost series will be more to consider its sports performance, comfort, then the same has a boost at the end of the NMD, the purchase decision is more emphasis on appearance.

▲ NMD

2015 popular high tubular series, known as the friendly version of the Y-3, indeed some of the same design on the wonderful, mixed Y-3 Qasa ninja shoes design elements spike a lot of people.

tubular doom

▲ tubular defiant

Riding the sports and leisure wind, in fact, the past two years the sports brand sales were varying degrees of rise; just said to both professional sports, but also take into account the fashion, adidas do better.

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Adidas ULTRA BOOST true and fake comparison

 Their own time ago bought a pair of ULTRA BOOST at 1000+,results my wife said also buy a section of shoes to her father because of so comfortable shoes. I think before the money can not bear this money (male compatriots understand), and just walk looks like a little overkill so Want to get double FAKE fool. The But before the common TAOBAO version of the replica ultra boost are weak burst of the type of material Shenma horse fake. The These days occasionally found that looks like a new version of this PT goods to do a good job to get back and then fooled his wife and then sent it. The Take back to compare the next FAKE BOOST down there is also the meaning of the meaning of the flexibility is also quite enough of the father-in-law walk is the wood What is the problem Haha
Cut into the subject of the way to do the next comparison I have been wearing that REAL has been wearing a period of time there is a basic wear and tear under the material and details to give you a reference to avoid the black heart of the seller’s Road. The The
1, first look at the box, in addition to the size of the size of the box produced by the size of other Chinese certificate style labeling and so it is difficult to distinguish between true and false this step is not much contrast material is almost the same.

2, the following look at the box inside the lid of the small round of the standard is the imitation of the following picture is the following order is the original small round standard font size and high imitation of the font thicker

3, the internal moisture-proof paper, genuine moisture-proof paper for the matt but the reflective and high imitation of the BOOST moisture-proof paper basic light can not see the reflective texture

4, shoes head to deal with the more flat and upturned this high imitation of this version is also more realistic but the shoe is not flat enough but before the usual PT goods have done a relatively large Adjustment. The whole is slightly upturned.

5, the tongue of the 3M anti-cursor. Genuine LOGO more clear material is also more thick and high imitation LOGO relatively thick and thin and thin material

6, the upper weave pattern there are some different genuine area of ​​a large area of ​​a strong sense of strong and high imitation is the middle of the toe position can also see the location of the blue weaving more authentic and imitation goods are partial

7, toe rubber position genuine LOGO R small and clear and imitation of the three-dimensional sense of the weak R word is too large

8, followed by TPU support position authentic BOOST letter is a silver metal texture is very strong and imitation is the spray of silver-gray paint BOOST letter gloss is not strong enough no plating texture.

9, shoes, such as true and replica ultra boost at first glance, but for novice may not know how to identify the mark

10, insoles of the front of the different size of the insoles are different sizes of shoes corresponding to the size of the standard pressure imitation goods because of the cost of taking into account the different size of the insoles just stamping out so no mark

11, shoes inside the end of the line for the black line imitation goods for the white line and the blue cover of the different drilling

12, BOOST in the end although the flexibility and intuitive feel is not big but the authentic BOOST material on the small particles are molded when the imitation of the imitation should be one of the pressure or fusion so no such small particles

13, TORSION SYSTEM anti-torsion system genuine English font slightly clear imitation of the font is less small enough compact.

14, the bottom position of the original rubber is relatively thin to enhance the foot feel to enhance the tensile and twist and imitation of the rubber is more thick so that the relative increase in wear resistance but at the expense of comfort

15, the side of the shoe body TPU material (shoelace perforation) to see the reverse structure, genuine because the front of the prominent three and the top of the small box is connected with the TPU two pieces of out so show different color and combination of the edge, Imitation because the side is a whole mold made so there is no connection traces.

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Detail comparison chart between Adidas ultra boost and adidas ultra boost st

The first made such a post, I hope for this shoe has not yet started a friend, to provide some reference. Nonsense is not to say that the problem is straightforward.

Two pairs of ultra boost are pure black, 3m shoe body ultra boost itd and pure white 3m element of the ultra boost st, two pairs of shoes have a 3M element and the horse card outsole, so used to do the details of the contrast.

Two pairs of shoes, shoe box exactly the same, only the size of different, why the size of the different will be described later.

Shoe box liner, ITD is a classic black with BOOST marked backing paper, ST’s liner is a plain white paper, more disappointed.

Two shoes, the front of the photo, from the toe to see it relative to the ST’s toe more upturned, the upper ITD more flat than the ST.

With the preparation of Primeknit uppers, but ST in the upper side of a veneer to fix the toe, itd is inside the upper plus a layer of plastic-like stability of the film.

Shoes heel PTU size is different, ultra boos font visual sense is different, the heel of the handle material ITD texture is more thick, ST in the handle by adding the preparation of 3M.

Followed by the BOOST feel more solid ST some, in fact, really feel so not thick.

Two shoes side of the support is not the same, because ST shoes and tongue with split structure, so do not go to the traditional design of ultra boos, for the high heep is a gospel.

Stuper the preparation of the technology also joined the same as the toe ironing and ironing. But also the difference between the design and the ultra ultra-boost with the traditional design

St on the inside of ITD added a new stable technology ENERGIZED STABILITY, feels a bit like jelly rubber, compared to the traditional ultra boost should be some improvement in the end.

Both shoes are used in the German soles of the end of the horse and anti-torsion system Torsion System

Two shoes in the end of the difference is also great, st inside the black part feels hard, may be one of the factors affecting the foot feeling it

Two pairs of shoes to talk about my personal feelings, the appearance of I still like the traditional ultra boost on the kind of toe upturned sense of vision. Feet feel it’s boost feel more flexible, more resilient foot feeling, I do not know why st feet will be worse? Because the design of the shoe so the package is also slightly worse, these are benevolent see benevolent wise see things, on the size of these two pairs of shoes, I wear hook shoes are basically 42.5-43 between the normal foot type , Ultra boost Select 43 yards because the shoes slightly tight, in fact, if running 42.5 yards is also possible. Ultra boost st feeling shoe type than the ultra boost to relax some, wear more space in the foot, shoe code feel a little bit too large. So choose 42 yards. St Primeknit weaving than the traditional version of the shoe body inside a layer of fabric. Feels like the upper and lower layers, there is no traditional version of the hollow, the flexibility is also much worse, but joined a variety of weaving density to adapt to your foot type.
Want to say is almost these, I do not know whether to help like the ultra boost ready to start the JR. The whole article is to write side thinking, so there must be a lot of deficiencies, for the ultra boost on the basic technology is nothing to say I believe we are too familiar with the. Okay, it’s the last two pieces.

(PS: ultra boos itd on the lace is their own after the change, the original shoelace is ordinary black flat shoelaces)

Fast fashion brand Zara suspected replica Kanye Yeezys series!

According to The Shoe Game reported that the Spanish fast fashion giant Zara suspected of copying the design of Kanye Yeezy 750, reported that the side of the shoe design to the overall shape of the design is almost the same. Yeezy 750 boots is Kanye West and Adidas shoes and co-operation by the Kanye West personally designed, which shoes in February 2015 for the first time, starting shoes only launch gray and white.

With the kanye west second wave yeezy 350 all black on sale, factory goods fake real standard real box there are what the highest version has come, friends have changed shoes before the fake very embarrassed today to fight fake up this double position Yeezy boost 350 all blk version

According to The Shoe Game reported that the Spanish fast fashion giant Zara suspected of copying the design of Kanye Yeezy 750, reported that the side of the shoe design to the overall shape of the design is almost the same.

The face of Zara’s plagiarism, Kanye into embarrassment. Because he has been praised Zara’s business model and in the past few years continue to create cost-effective clothing for the consumer’s solid strength. As early as 2013, he said: “I do not agree with H & M and Zara to do all the things, but one thing is good, that is, they can break the conventional idea, bring creativity and create what you want It costs $ 1 million. ”

In this case, Zara introduced high-priced footwear Yeezys design and slightly changed after the resale to consumers. But this shoe has been from the Zara online store shelves.

Yeezy 750 boots is Kanye West and Adidas shoes and co-operation by the Kanye West personally designed, which shoes in February 2015 for the first time, starting shoes only launch gray and white. Last year, before Christmas, introduced a black section, priced at $ 350, but due to limited sale, which resold the price of shoes has reached 2,000 to 3,000 US dollars.